Social and ads
Social and ads that feed the site you just built
Content that keeps your Instagram presentable, campaigns that send the right people to the right page, and a weekly note that says what happened in plain language.
What you get
Everything the job needs, itemised
The scope lists each of these with a price beside it. Nothing vague, nothing hidden.
How we build it
Content, campaigns, and the numbers.
Creatives and captions in your brand keep the page active and presentable without you thinking about it. Every campaign lands on a page built for it, not a homepage that does not sell. And the weekly note is four lines long: what ran, what it cost, what came in, what changes.
The deliverable
A weekly note, not a monthly deck
This is what lands on your WhatsApp every week. Short, plain, and honest. If a campaign is not working, the note says so and says what changes.
What ran, what it cost, what came in
- What ran
- Two reels, one carousel, the enquiry campaign on Meta pointed at the booking page.
- What it cost
- Ad spend from your account, itemised by campaign, next to the retainer.
- What came in
- Enquiries, calls and bookings, counted at the source, not estimated.
- What changes
- The creative that underperformed is out. Budget moves to the one that brought the calls.
Good fit if
You already have attention and want it to turn into customers
Your first step
Before you spend on ads, check where the clicks will land.
The audit checks the path from social to site to enquiry, so paid traffic lands on a page that converts.
Get my free auditBefore you ask
Questions we hear on the first call
Who pays for the ads?
You do, directly to Meta or Google, in your own ad account. We manage the campaigns. The ad budget is never mixed with our fee.
What do I get every week?
A short note in plain language: what ran, what it cost, what came in, and what changes next week. Numbers, not adjectives.
Do you make the creatives?
Yes. Creatives, captions, a posting calendar and the landing pages the ads point to, so the whole path is consistent.
Can you run social without building my website?
We can, but ads that send people to a site that does not convert waste your money, so we start with the audit to check where the visitors will land.