Find out what your website is costing you

A specific, written audit of your business online, ranked by what is costing you customers. It is free, it is yours to keep, and it is the same audit every R97 project starts with.

Quick scoreSixty seconds · Six questions

Already know where you stand? Go straight to the audit form

01
Does your website load in under three seconds on a phone, on mobile data?
On a phone, a slow page is a closed door. People leave before they have read a word.
02
Does your Google Business Profile link to your website, and the website back to it?
Google reads the listing and the site as one business. Unlinked, both rank weaker.
03
Can a visitor reach you on WhatsApp in one tap from every page?
Every extra tap between a visitor and you is an enquiry that does not happen.
04
When someone searches for what you sell near them, are you on the first page?
If you are not on page one, the enquiry goes to whoever is.
05
Are the domain and hosting in your own name, not an agency's?
If someone else owns it, you are renting your own business.
06
Has anything on the site changed in the last three months?
Customers and search engines both read a stale site as a closed shop.

What we check

Five things, all measured

01Where you rank for the searches that matter

02Your Google Business Profile, position by position

03Speed and how it reads on a phone

04How AI assistants describe you

05The path from social to site to enquiry

What you get back

A report you can act on

Every finding is tied to lost customers and money, ranked by impact, and ends in a clear next step. Then a short call if you want one, and only if you want one. This is what page one looks like.

Sample

Website auditPage 1 of 3

Your business, on Google and on a phone

Not in the top results for the searches that matterHighWhat it costs you: The customers searching right now go to whoever is.
Google Business Profile incomplete, photos two years oldHighWhat it costs you: The map listing is the first thing most people see, and it looks closed.
Slow to load on a phone, three taps to reach WhatsAppMediumWhat it costs you: Every extra second and tap loses a share of the people who arrived.
AI assistants describe the business vaguely or wronglyMediumWhat it costs you: A growing share of searches never reach a results page.
Instagram bio link points at a homepage that does not sellLowWhat it costs you: Paid and organic traffic land somewhere with no next step.